When a customer first visits your site, you can simplify checkout by allowing them to check out as a guest. However, this introduces friction for customers that want to purchase from your store more than once (and hopefully many of them do!). They’ll have to create yet another username and password.

Social Login for Customers makes this process as easy and secure as possible – customers can log into your site using their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, or VK accounts instead of creating a new user account credentials.